Erich Reimers

Motion design lead with a focus
on brand and product.

About

Sleep by Headspace

In the spring of 2021, while working as a Senior Animator on the brand team at Headspace, I was asked by the Chief Creative Officer to lead creative development on a new campaign focused on Headspace for sleep.

Team:

Headspace Brand Team

Key Stakeholder:

Caroline Pay, CCO

Role:

Motion Designer

Contributions:

Creative development, Art direction, Storyboarding, Motion design

Along with an illustrator and a copywriter, I developed a 30-second brand hero spot titled “Greatest Sleep Ever,” designed to position sleep content as a core part of the Headspace app.

We followed up “Greatest Sleep Ever” with a 15-second CTV ad called “Light’s Out,” which brought Headspace’s abstract, shape-driven visual language into a cozy world of sleepy creatures.

To support growth goals, I partnered with the performance marketing team to create paid ads built around the idea that good sleep helps everything fall into place.