Erich Reimers

Motion design lead with a focus
on brand and product.

About

The Shopify Story

We created a nearly 10-minute documentary to tell the story of Shopify: what it is, how it works, and how it got here. Since its launch in summer 2023, the film has lived above the fold on Shopify.com.

This was a deeply collaborative effort between creative leads, editors, producers, and motion designers. I served as Motion Design Lead, contributing to the creative development, art direction, and animation throughout the piece.

Team:

Shopify Video Labs

Key Stakeholder:

Tobi Lütke, Founder and CEO

Role:

Motion Design Lead

Contributions:

Creative development, Art direction, Motion direction, Motion design

Analog Scanning Process

One of my favorite parts of this project was stepping away from the screen to create assets by hand. I drew, scribbled, printed, dragged, and distorted.

That hands-on process gave the piece its distinct texture and helped ground the animation in the DIY spirit we were after.